Why is headwear so prolific in sports and is the fashion industry missing a trick when it comes to this highly popular product?
Headwear in sports has predominately been used in two major ways; the first is to offer protection to the wearer, by keeping the sun away from their eyes, reducing sweat rolling down the face and more importantly reducing the risk of sunburn.
The second main use of headwear in sports is that of promotional use or marketing. This can be seen in the stands at any major F1 event with a sea of red Ferrari hats, or on the green at The Open with many spectators donning a PING or Fitleist cap. To the wearer of the cap this may not be seen as a marketing tool but to the brands whose logos adorn the front of the cap, these are a great way to promote their brand.
There has been a huge boom in Active Wear fashion over the past 2/3 years, with the likes of GymShark and IVYPARK taking on the fashion world with gym inspired clothing, but this is just the start. We are seeing more and more independent gyms opening all the time and more and more people actively seeking to improve their fitness. With this is a huge potential for growth in fashionable independent Gym Wear brands or diversification of established brands not known for their range of activewear.
We are not saying that all brands need to jump on the bandwagon, but depending on your target audience by adding a range of activewear into your current selection of apparel could be a great way to get your brand seen by a much wider audience and, in turn, increase potential sales.
As the big high street fashion outlets increase their activewear offerings with brightly coloured practical clothing options, there seems no slowdown in the growing segment.
The addition of a cap to compliment the outfit and to offer the benefits stated above seems to be a winner – of course, we would say that – but with its practical and promotional features used by the big brands it is definitely worth considering for any brand who are looking to dabble in the Active Wear trend.
SL Black Label have a specific collection of Active Headwear options, that not only have practical benefits such as breathable fabrics, lightweight and odour reducing but are also fashionable and won’t look out of place bench pressing 100kg or walking down the high street.
For more information about our ACTIVE47 Collection or to discuss any headwear requirements you may have please feel free to contact the sales team today – firstname.lastname@example.org