Bright ideas for the warmest season of the year.

Add some bright to your brand this Summer with SL Black Label’s quality headwear options.

Summer Trends

Summer is well and truly here, so expect to see plenty of holiday selfies, family BBQ’s and inconsistent tan lines. The fashion world is no different, the transition from cold to hot weather brings along many new trends and changes with it, one of them being the heightened appearance of bright coloured clothing. This doesn’t mean you have to completely change your brand’s image or style to suit trends, but it is important to realise that colour clothing is a massive part of the summer for both men and women.

Summer Fashion

Why will bright colours be hot for summer?

For a long time, black and white outfits have dominated the clothing world, men in particular have been wary and even scared of wearing bright colours like pink or yellow. This year however we may see a change.

Shop the look:

Essential 47 – Classic Brushed Cotton 6 Panel Cap.

Why inject bright colour into your brand?

Dark and earthy tones are great and are reliable colours for winter. However they are not always the most inspiring option in summer. Unlike the colder seasons of the year, all black outfits tend to look out of place in the blazing heat. Along with spring, summer is the season of colour and that has to be incorporated into fashion.

While black and navy will always have a place in any season, this year bright colours will be more of a focus. Reds, yellows, pinks, creams and pastel colours are all welcome in 2017.

Shop the look:

Active 47 Airtex 6 Panel Sports Mesh Cap.

When is the perfect time to act?

Right now!

There isn’t any time to waste. Before you know it, October will come around and we’ll all be putting our shorts and sunglasses away and grabbing that oversized parka once again. Summer is already here and the time to act is now!

Summer Fashion Male

Our prediction – bright colours will reign supreme.

If you couldn’t tell by reading this blog, we think bright colours will be popular in the summer. Expect faded pinks, yellows and reds to be favoured whilst oranges, creams and sage colours will also be popular. The added depth of brighter colour creates a myriad of potential accessory options to make a great statement.