22nd November 2017An Ode to an urban icon: the snapback

ODE URBAN SNAPBACK

Give your brand the ‘urban aura’ with the iconic snapback

Snapbacks are a true icon of streetwear culture and the urban world in general. Usually distinguished by a flat peak, a circular shaped crown and of course by the plastic snap adjuster to the rear of the hat. They are synonymous with style and have a strong celebrity fan base behind them as well, with many hip hop and R&B artists rocking them.

Origins

The Snapback’s predecessor, the baseball cap heralds from (you guessed it) baseball in the 1850s. Snapbacks however were not as wildly popular as they are today until the 1980s, thanks to influential hip hop figures like the N.W.A, Mobb Deep and Tupac, who were all quick to adopt the style. The snapback became a stark symbol of urban culture in American cities such as L.A and New York.

NWA

N.W.A…LñR: Ice Cube, Dr.Dre, EazyñE, Yella, M.C. Ren…Ruthless Records..Photo by Darin PappasñShooting Star Agency

With a surge in popularity on both the east and west coast of the USA, it was only a matter of time before the now famed snapback became a worldwide accessory.

Urban culture

Snapbacks are synonymous with streetwear clothing. It perfectly represents the casual dress code and bold styling of urban culture. It may well be the most recognisable and symbolic icon of the scene.

URBAN CELEBS

Justin Bieber, Rihanna, Lewis Hamilton, Jay Z.

Why stock snapbacks?

Snapbacks are a must have for many urban fashion brands and have proved to stand the test of time. Any streetwear range would be incomplete without stocking this longstanding symbol of urban identity.

Our snapbacks

Our own Classic 47 Snap is made from premium material and is not only available in a variety of colours but is also available in melton wool, denim and camouflage peak variations.

Key areas:

  • Doubled skinned buckram for added structure.
  • Snap adjuster to rear of hat
  • Flat peak design
  • 100% Heavy polyester/Acrylic/denim/melton wool
  • 6-panel shape

Of course if you’re looking for something a little more unique, our bespoke service can offer you a fully made to measure product. You can find out more in our Custom 47 range.

Our top pick:

Classic 47 Snap

A final thought

Will snapbacks continue to hold their standing within urban fashion or will the curve peak shapes eclipse them over the course of 5 years? Who knows!

Whatever your feeling on current and future trends, SL Black Label have a vast range of stylish baseball caps and beanies at your disposal.


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To learn more about our predicitions for AUTUMN WINTER head over to our AUTUMN PREDICTION – ORANGE AND GREEN WILL RULE THIS SEASON! blog, or find out WHY AUDITS AND TESTING ARE SO IMPORTANT – not only for big retailers but also for the smaller independent fashion brands.

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